Wendy’s has introduced limited edition Boo! Bags, available from 21 October for the 2024 Halloween season.
The special meal bundles, featuring a small Hot & Crispy Fries, a Dave’s Single, a small Frosty, and a glow-in-the-dark Bone Chiller Frosty figure, offer festive fun to children and adults.
The Boo! Bags also include a Boo! Books coupon book, enhancing value for customers.
The coupon book, included with the Boo! Bags, offers five free Jr Frosty treats and a bonus coupon for a $1.99 Wendy’s kids’ meal with any purchase.
Every Boo! Books coupon book sold, whether in the bag or for $1 individually, contributes to the Dave Thomas Foundation for Adoption.
Boo! Bags and Boo! Books are available for a limited time at Wendy’s locations across the US, with Boo! Bags on sale while supplies last from 21 October and Boo! Books available until 3 November 2024. The coupons provided are redeemable until 31 December 2024.
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By GlobalData
The launch of Boo! Bags follows the introduction of the Wendy’s Frosty Frights kids’ meals collection in September.
Wendy’s, founded in 1969 by Dave Thomas in Columbus, Ohio, has more than 7000 restaurants across the world.
It is known for its made-to-order square hamburgers, using fresh, never-frozen beef, freshly prepared salads and items such as baked potatoes, chili and the Frosty dessert.
Rebel Foods, master franchisee for the Wendy’s brand in India, opened its 160th Wendy’s restaurant at BTM Layout in Bengaluru, India, in September 2024.
The location offers Wendy’s signature dishes, including the OG Spicy Aloo Crunch Burger, Flavour Fresh Premium Burgers and the Frosty dessert.
