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Swig’s First Franchise Soars to a Top Five Location in Sales

After the success of their first store, the soda icon’s first franchisees are set to open their second Arkansas location in spring 2024

Swig's First Franchise Soars to a Top Five Location in SalesAn Arkansas couple’s dream came to life when they became Swig franchisees along with their son and daughter-in-law. They opened their first location in November 2023, with plans to open a second one this year in April. The second store will be at 4914 Elm Springs Road in Springdale, Arkansas.

Doug and Shannon Fowler moved to Arkansas to be near their children and grandchildren. Within months, they discussed starting a family business with their son, Chris, and his wife, Jesica. Three months after unveiling the first Swig location in Arkansas at 4204 W. Green Acres Road in Rogers, it became one of the top five Swig locations in sales nationwide.

“We wanted to share the unique Swig experience with our friends and family in Arkansas, but when we first inquired, franchising wasn’t available,” said Shannon Fowler. “We considered some of their competitors’ brands, but we knew if we tried to start our own drink shop, Swig would run us out of business if they ever started franchising because the quality of its drinks and people are unmatched.”

Swig's First Franchise Soars to a Top Five Location in Sales

The Fowlers had all lived in Utah previously and had fallen in love with Swig’s unique menu of “dirty sodas,” refreshers, and energy drinks. Chris Fowler, brought his family to Arkansas ten years ago for medical school residency. They have loved raising their 4 daughters in Arkansas.

“Swig is the highlight of our trips to Utah — the first and last place we go,” Chris Fowler said. “We’ve been making Swig a special tradition for over a decade, and my 91-year-old grandpa is a big fan of the Raspberry Dream. We always love trying something new there, which never disappoints us. No other brand compares to Swig.”

The family knew they had made the right investment when they saw how much Swig’s training and leadership values aligned with their ideology. They also admired the brand’s commitment to providing opportunities for its employees, including preparing them for future career endeavors.

“We wanted to bring our love of Swig to our wonderful new home of Arkansas,” said Doug Fowler, a computer engineer and long-time entrepreneur. “No place else had the exciting tastes, unique flavor combinations, or to-die-for treats Swig offers. The best part of my day is to talk with our customers and see the smiles on their faces — whether they’re trying something new or have already selected their favorite flavor and cannot get enough of it.”

“The Fowlers are incredible people who truly understand the vision and heart of Swig,” said Nicole Tanner, Swig’s founder. “With their leadership, the success with their first location comes as no surprise. They’re phenomenal partners, and we can’t wait to show more of Arkansas what they have in store.”

The Home of the Original Dirty Soda announced it was set to offer franchising in late 2022. It’s been quite a journey for the company, with Swig getting its start as a soda shack in St. George, Utah, in 2010. Fourteen years later, it has become one of the fastest-growing beverage brands in the country and already has a staggering 500 franchise units in development.

For more information about Swig, visit SwigDrinks.com and follow on Instagram, TikTok, Facebook and YouTube.

Swig's First Franchise Soars to a Top Five Location in Sales

Swig, Home of the Original Dirty Soda, is one of the fastest-growing and most successful beverage-focused brands in the country. Founded in 2010 in St. George, Utah, by Nicole Tanner, Swig has expanded to 64 locations in seven states, becoming thousands of peoples go-to destination for drinks and sweets. Swig activated multi-unit franchising in 2023, and in 2024, it will double its store count as well as expand internationally. For more information, visit SwigDrinks.com.

Headquartered in Sandy, Utah, the Larry H. Miller Company (LHMCO) oversees the Miller family’s portfolio of businesses and investments, including the Salt Lake Bees, Larry H. Miller Megaplex Theatres, Larry H. Miller Communities, Larry H. Miller Senior Health, and Prestige Financial. LHMCO has recently led several acquisitions, including Daybreak and Destination Homes, while also investing in SunCo, Lendio, Run Buggy, and Aqua Yield. Most recently, LHMCO acquired a majority stake in Swig, the fast-growing customized drink and treats company. For more information, visit www.lhm.com.


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