Selina Hospitality PLC (“Selina” or the “Company”), (NASDAQ: SLNA), the fast-growing lifestyle and experiential hospitality company, announced it will partner globally with Corona, an AB InBev global brand, to create unique travel experiences and help LDA+ (over legal drinking age) guests disconnect and reconnect with nature. The collaboration, set to launch later this year in Selina properties around the world, will promote sustainability through activations, cleanups, education, music, art and events.
We are excited to bring our global Corona brand to more people around the world through this partnership,” said Thiago Zanettini, Global Vice President of Commercial Marketing, AB InBev. “Travel is part of Corona DNA so by bringing unique experiences and activations to Selina hotels we will help more people enjoy the outdoors and reconnect with nature.”
“We are thrilled to be partnering with Corona, to bring our guests even more unforgettable travel experiences,” said Ariel Levinsohn, VP Brand & Creative of Selina. “Corona’s global reputation for quality and authenticity makes this a great collaboration, and we can’t wait to see what we can achieve together.”
The partnership will only be activated outside of the United States and the rollout will have a phased approach. In the first stage, the collaboration will focus on raising awareness and promoting sustainability practices in hotel environments. The second phase Selina locations will host a range of co-branded events and activations as part of the Corona Sunsets Festival including beach parties, music and cultural events. Guests at Selina properties will also gain access to exclusive experiences and discounts on Corona products, while Corona fans will gain the opportunity to explore Selina’s unique accommodations and community spaces.
About Selina
Selina is one of the world’s largest hospitality brands built to address the needs and desires of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Custom-built for today’s nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Founded in 2014, each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations around the world – from urban cities to remote beaches and jungles. Selina’s portfolio includes over 163 open or secured properties across 25 countries and 6 continents. On December 2, 2021, Selina entered into a definitive merger agreement with BOA Acquisition Corp. (NYSE: BOAS), the closing of which, which is subject to customary conditions, will result in Selina becoming a publicly listed company. For further information on Selina, visit www.selina.com or check out @selina on Instagram, Twitter or Facebook.
