Home Hospitality Reimagining the Future of Hospitality with BLLA’s Groundbreaking Podcast Show, The Unfamiliar...

Reimagining the Future of Hospitality with BLLA’s Groundbreaking Podcast Show, The Unfamiliar Shift


LOS ANGELES, CA – The Boutique Lifestyle Leaders Association (BLLA) is launching its first podcast show under the original digital webinar series, “The Unfamiliar Shift with Ariela,” sponsored by Solonis.

After a successful run of the webinar show for the past few years, the association has transitioned its virtual content into a podcast series from the request of the community. As on-demand audio is absolutely booming in global popularity in 2022, we anticipate a ramped-up following of BLLA supporters tuning in on a regular basis.

This podcast about the Boutique Hospitality community brings top executives and leaders in the industry to share their views on various topics and sentiments. The industry itself, as well as interested parties, including travel advisors, the traveling public, and all sectors of hospitality, will engage with this up-to-date content on the best innovative trends in boutique hotels around the world. Each season, Ariela brings her favorite visionaries to candidly discuss new philosophies when it comes to the most popular sector of the hospitality industry.

The upcoming featured guests include:

Brian Cooke – Global Director of Corporate Sales, Freehand Hotels & Generator Hotels
Carolyn Schneider – Co-Founder & President, Casetta Group
Ernest Lee – Chief Growth Officer, citizenM
James Bermingham – CEO, Virgin Hotels
Katherine Lo – Founder & President, Eaton Workshop
Kevin O’Shea – Co-Founder & Chief Creative Officer, Salt Hotels
Raul Leal – CEO, SH Hotels & Resorts
Sarah Sklash – Co-Founder & Motelier, The June Motel

Solonis, the sponsor of the podcast, is a modern property management system created for hospitality leaders. With hundreds of easy integrations plus sleek business intelligence designed to drive decision-making and seamless experiences, Solonis empowers industry leaders to breathe easier and work anywhere from the cloud.

“When we heard BLLA’s new podcast season was launching, we jumped at the chance to get involved. BLLA already provides a wealth of resources through their website, blog, social network, and events – so we knew the podcast would be an extension of their amazing content! Our team at Solonis is passionate about the importance of keeping on top of emerging trends and building connections in the boutique hospitality world, so this partnership felt like the perfect fit,” said Emily Teachout, Brand Marketing Manager at Solonis.

“I have been waiting a long time to start this podcast show, and it has been so beautiful to see these dreams come to life,” stated Ariela Kiradjian, host of “The Unfamiliar Shift” and Partner & COO of BLLA. “I want to thank Solonis for their continued support of the association and for believing in the importance of The Unfamiliar Shift podcast series. I also want to thank our 8 guests with whom I have had the pleasure of getting to know. I certainly hope our listeners will enjoy these short and sweet snippets of light-hearted but informative conversations about the Boutique Hospitality community.”

Check out the podcast show now on Apple Podcasts and Spotify!

The series will be available on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, Podcast Index, Player FM, JioSaavn, Boomplay, Deezer, and Gaana.

More information about the episodes and schedule for Season 1 can be found on BLLA.org.

About the Boutique Lifestyle Leaders Association (BLLA)

Founded in 2009, the Boutique Lifestyle Leaders Association (BLLA) is the official association for the world’s top visionaries in the boutique lifestyle industry. Membership with the BLLA includes not just a strengthened sense of community—it offers all the resources necessary for small and independent businesses to thrive in this growing sector, including access to distribution channels, marketing tools, webinars, white papers, reports about the evolving boutique landscape, and more. The organization promotes connection, education, and advocacy. As a pioneer in forecasting the boutique movement, the BLLA’s network has grown beyond its hotel foundation to welcome more passionate entrepreneurs, businesses, and purveyors that amplify the boutique lifestyle. BLLA is a catalyst for trends and the future of boutique. blla.org

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