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Reach more customers with Supplemental Delivery


November 12, 2021

Delivery is a vital part of any restaurant’s business model and one of the best ways to future-proof your restaurant and become more resilient. 

But adding delivery or expanding your delivery boundary can be difficult in today’s challenging labor market. 

That is why we have developed our latest solution for self-delivery restaurants on Grubhub Marketplace: Supplemental Delivery. 

Supplemental Delivery is an easy way to expand your current delivery zone by using Grubhub Delivery drivers. With Supplemental Delivery, you can expand your delivery boundary by 4 miles and ensure your customers receive a high-quality delivery experience–without the need to hire more delivery staff. 

“We’re always looking for ways to better serve our restaurant partners and deliver them more orders, which is exactly why we’re offering Supplemental Delivery,” explained Kevin Kearns, Senior Vice President of Restaurants at Grubhub. “Knowing that many operators are struggling with staffing right now, we’re proud to offer this additional support to restaurants on Grubhub and allow them to continue focusing on their operations while acquiring more diners and capitalizing on previously untapped business.”

How Does Grubhub’s Supplemental Delivery work?

Self-delivery restaurants listed on Grubhub Marketplace can now tap into Supplemental Delivery to expand their delivery boundary by as much as four miles. 

Orders placed on Grubhub within the restaurant’s existing delivery boundary will continue to be delivered by the restaurant’s own delivery drivers. 

Orders placed on Grubhub within the newly expanded boundary are sent to a restaurant’s Grubhub tablet–just like their self-delivery Grubhub orders. However, these orders are clearly marked as being for pickup and delivery by a Grubhub Driver. 

“Supplemental Delivery actually builds on what you have, and it creates a ring outside of your delivery zone,” Explained Kevin Kearns during the 2021 Food On Demand Conference, “In the first month, we provided 200,000 incremental orders to the restaurants that had signed up.” 

Take your delivery game to the next level with Supplemental Delivery from Grubhub 

At Grubhub, we serve restaurants, and Supplemental Delivery is just the start. 

When you join Grubhub Marketplace, you unlock powerful self-service marketing tools, invaluable competitive insights and 24/7 customer support and account management from real experts. 

Ready to tap into Supplemental Delivery? Join Grubhub Marketplace today! 



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