New Orleans-born coffeehouse to reserve a table in honor of fallen or missing soldiers
PJ’s Coffee is proud to honor U.S. military heroes this Memorial Day with a single table reserved for those who gave the ultimate sacrifice for our nation.
With a long history of supporting U.S. military service members, all 169 PJ’s Coffee locations will reserve a table to honor fallen, missing or imprisoned military service members. Each table will feature an item that signifies the importance of their sacrifice, including:
- An empty chair, representing the Americans who were or are missing from each of the armed services – Army, Navy, Air Force, Marines and Coast Guard.
- A white cloth, symbolizing the purity of their motives when answering the call to serve.
- A single red rose, recalling the lives of these Americans and their loved ones who keep the faith, while seeking answers.
- A yellow ribbon, which symbolizes our continuing uncertainty, the hope for their return and our determination to account for them.
- A slice of lemon, reminding us of their bitter fate, captured or missing in a foreign land.
- A pinch of salt, symbolizing the tears of our missing heroes and their families.
- A lighted candle, reflecting our hope for their return.
- An inverted piece of glass, symbolizing their inability to share a toast.
“PJ’s Coffee is committed to the support of U.S. veterans and active military service members in any way we can,” said President of PJ’s Coffee and U.S. Army veteran Peter Boylan. “Our hearts and prayers are with each family who remembers a lost loved one on Memorial Day. We hope these reserved tables remind our guests of the importance of this national holiday.”
Boylan is one of several U.S. veterans, active military family members and franchisees who call PJ’s Coffee their work family. As a longtime member of the International Franchise Association VetFran, the New Orleans-born coffeehouse takes pride in its military roots, annually awarding a franchise to a U.S. veteran and offering all qualified veterans 20% off their franchise fee.
PJ’s will also once again host its annual Veteran Franchise Giveaway this summer. All U.S. military veterans are eligible to enter with one lucky winner receiving a free franchise license, valued at $35,000.
To learn more about PJ’s Coffee’s veteran initiatives, visit pjsfranchise.com/why-us/veterans.
Phyllis Jordan, a pioneer in the coffee industry, founded PJ’s Coffee of New Orleans in 1978, and demonstrated that better beans, superior roasting techniques, and pure passion for the art of coffeemaking mattered. In 2008, the company was purchased by New Orleans natives and brothers, Paul, Steven, and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the best quality Arabica coffee beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is two-thirds less acidic – a process and technique developed by its founder and used for more than 40 years at all PJ’s locations. Bags of whole bean coffee and single serve cups of PJ’s Coffee are available for sale in-store and online. With more than 160 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information, visit pjscoffee.com or follow PJ’s Coffee on Facebook, Instagram or Twitter.