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MISE Enters the Footwear Market With a Shoe Designed Specifically for the Kitchen


The Standard model is now available for online orders and at select stockists

MISE Enters the Footwear Market With a Shoe Designed Specifically for the KitchenMISE, a new hospitality footwear brand, launched their debut shoe this week, providing consumers, culinary industry professionals and home chefs with a sneaker designed for the kitchen experience and beyond. MISE combines performance and functionality with an understated, sleek style that can go anywhere. Every component of MISE was selected to embody the mise en place ethos as every part of the shoe is both considered and necessary for ease of movement, comfort and safety in the kitchen. The MISE Standard shoe is now available for purchase online at misefootwear.com.

For far too long, culinary industry professionals, from cooks to bartenders to dishwashers and every role in between have been overlooked and underserved. The MISE team of designers, formerly of Adidas, Vans and Asics, spent years of research and design – including an extensive chef wear tester campaign – to build this shoe. The result is a comfortable, all-encompassing kitchen shoe made with durable materials, including a unique removable insole that allows for easy cleaning, a sole with optimum slip resistance, and a fit that is similar to an athletic shoe.

“Now more than ever, people in the United States have come to appreciate and understand how demanding the restaurant industry can be,” said MISE Founder, Erik Hernandez. “Chefs are on their feet all day. We feel they should be given the same attention and offered the same level of support as athletes.”

The MISE team, who are long-time friends of the restaurant industry, aims to not only support all roles, identities and culinary paths, but also by advocating and giving back to an industry that gives so much to its communities.

MISE Enters the Footwear Market With a Shoe Designed Specifically for the Kitchen
Sophia and Richard Le of Matta in Portland, OR. Video by Carter Hiyama.

The MISE Standard, available in sizes US 6/EU 37 to US 15/EU 49, retails for $129 and is available for nationwide orders at misefootwear.com. The shoes are also available at Now Serving, a cookbook and culinary shop in Los Angeles. More stockists and export will follow.

Furthermore, MISE participates in ShareASale and Skimlinks affiliate marketing networks (Merchant ID 127754). A portion of sales benefits the Independent Restaurant Coalition, with charity partners that rotate annually.

Further details and footwear specs can be found in this Media Kit. High resolution images can be found in the folder here. To learn more about MISE, please visit misefootwear.com or follow along on Instagram @misefootwear.





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