Home Hospitality Lighthouse Announces Acquisition of Stardekk — LODGING

Lighthouse Announces Acquisition of Stardekk — LODGING

BRUGES, Belgium—Stardekk announced it has joined Lighthouse (formerly OTA Insight), which represents an advancement in both firms’ commitment to providing hospitality commercial teams with a platform to drive revenue growth. Fortino Capital, a European B2B software investor, has been the growth equity partner of Stardekk since 2020.

The Stardekk team and product capabilities, including the Cubilis channel management solution, will continue to exist and expand. The combined platform will merge Lighthouse’s data insights and artificial intelligence with Stardekk’s distribution toolset, offering hoteliers dynamic channel optimization. The combined offering will combine real-time decision-making in an evolving market, particularly for independent hotels by providing distribution tools and pricing insights for competitive performance.

“We are delighted to welcome Stardekk to our team,” said Sean Fitzpatrick, CEO of Lighthouse. “Their innovative solutions and team complement our mission to reimagine commercial strategy for the hospitality industry. Together, we will deliver unmatched value to independent hoteliers through the combination of better data, better automation, and dynamic distribution.”

Vincent Goemaere, founder and CEO of Stardekk, said, “Grateful for the collaboration with our former investor Fortino, we are very proud to be joining forces with Lighthouse, which marks a significant milestone in our journey. We have always been dedicated to empowering hoteliers with easy-to-use, powerful tools. This next stage of growth not only aligns with our vision but also expands our joint capabilities, offering immense value to independent hoteliers who need to stay competitive in fast-changing markets, by driving revenue and profitability. The potential we can unlock together is incredibly exciting.”

While the Lighthouse platform serves travel and hospitality businesses of all sizes, this merger targets independent hotels.

The hotel industry has experienced a fragmented approach to pricing, promotion, and distribution, occasionally leaving independent hoteliers with disjointed data and systems. Stardekk and Lighthouse aim to bridge these gaps, offering a channel management solution for independent hotels that combines pricing optimization and distribution decisions in a single platform.

Source link