Dallas-based, award-winning architecture and design firm Harrison helps grow global fast-casual restaurant chain from U.K. to U.S. as the brand’s Design Architect for North America
As GDK’s trusted North American design partner, Harrison was tasked with supporting the fast-casual restaurant’s global brand transfer from the U.K. to the U.S., resulting in three new locations stateside – two in the Houston area and one on 6th Avenue in New York City. The first of the three GDK locations will open in Sugar Land, Texas this summer at 2148 Texas Drive. Additional GDK openings are planned in 2022, which will also be supported by Harrison.
“Harrison has been an integral player in our global transition journey,” said German Doner Kebab North America Managing Director Nigel Belton. “When guests visit GDK, they’ll immediately recognize that the brand is something different. We’ll maintain our originality through our authentic restaurant design and the delicious food experience we provide. We can’t wait to introduce the ‘Doner Kebab’ to the Sugar Land community.”
For GDK’s U.K.-U.S. transition, Harrison applied its strategic approach that’s backed with in-depth research and market knowledge to position the brand for success in America. Working closely with the brand team, Harrison translated GDK’s guidelines for the U.S. market, delivering a compelling concept design and guest experience. The environment features key brand elements, like the iconic Berlin map wall graphics and runway floor design to guide the guest’s approach to the service counter, while using contrasting color and feature windows to create a focal point highlighting the innovative cooking processes in the theater kitchen.
“It’s been an exciting time getting to support GDK during its global expansion efforts,” said Harrison Chief Operating Officer Keith Anderson. “Harrison takes a holistic approach to overseas transitions, providing full end-to-end services and focusing on elevating the guest experience and ensuring the brand stands out in the new marketplace. Our deep understanding of GDK’s mission to revolutionize the kebab across the globe, combined with our knowledge of the market conditions stateside, have been key in us developing the right design for scaling the concept internationally.”
Harrison creates engaging brands and crafts meaningful experiences which bring a brand’s strategy, interiors, architecture, packaging and digital worlds to life. During its brand architecture design, Harrison employs creative storytelling, thorough market research, business strategy workshops and more to tie the physical premises together with the concept’s story. To learn more about Harrison, visit harrison.hn.
Harrison is an award-winning, global strategic architecture and design consultancy renowned for creating successful new hospitality concepts, transforming existing brands and operations, and designing distinctive spaces that deliver memorable guest experiences. With offices in Dallas, London, Birmingham and Melbourne, Harrison has partnered with major global brands as well as local independent businesses to deliver 6,000+ projects. The company’s approach focuses on the guest journey; enhancing their experience through a unique storytelling process which differentiates brands from their competition. Harrison is built on a reputation for creativity, passion and vision which is expressed in the breadth of its extensive portfolio built over the last 34 years. For more information, visit Harrison’s website and follow Harrison on Instagram and LinkedIn.
German Doner Kebab is a fast-casual brand that is revolutionizing the market, providing guests with a premium, high quality, approach and elevated dining experience to traditional kebabs. GDK now has over 100 restaurants globally and is the fastest growing international kebab brand in the world. GDK opened its first restaurant in Berlin in 1989 and spent the next decade developing its products and recipes, creating its own unique blend of spices, innovating its signature sauces and perfecting its distinctive ‘Doner Kebab’ waffle bread. GDK’s gourmet Doner Kebabs are made using only the best premium quality ingredients. To maintain quality and consistency we use lean succulent meats imported directly from Germany, and the freshest locally produced vegetables that are delivered and prepared daily along with our handmade bread. Based in Glasgow, Scotland, the brand has grown at great pace in the U.K., Europe and Middle East and now rapidly expanding in the U.S., Canada, Saudi Arabia and Ireland. German Doner Kebab is an affiliate of the Hero Brands group. For more information please visit germandonerkebab.com or contact Neil McDonald at [email protected] or +44 7428 398 402.