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How can predictive demand intelligence drive improved occupancy and RevPAR at your hotel?


Market Insight is the industry’s first predictive market intelligence tool that captures hotel booking intent in real time, to uncover new revenue opportunities with forward looking data.

Market Insight utilizes a blend of cutting-edge data sources that aggregate constantly updated and precise search data from various channels, including OTAs, meta searches, global distribution systems (GDS), online reviews, rankings, flight searches, events, holidays, and short-term rental inventory data.

The solution is driven by a unique AI demand segmentation technology, which transforms billions of these forward-looking data points per destination into real-time demand levels, categorized by sub-location, stay patterns, and hotel types.

With lightning-fast, real-time streaming data sources, immediate alerts are generated when there are changes in demand, giving users an advantage in staying ahead of the curve.

This expedites the forecasting process and empowers you to swiftly grasp pre-booking market demand at your property. As a result, you can capitalize on revenue opportunities by adapting your pricing and marketing strategies to meet changing demand.

As budget season is now upon us, it’s crucial to assess your tech stack to ensure you are equipped with the industry’s best data insights to tackle the challenges and take the opportunities that lie ahead.

Market Insight not only helps you plan for the upcoming year with accurate demand forecasting but improves occupancy and RevPAR at your property.

How do we know that? We conducted a study to find out. Watch the video below to find out more.

About OTA Insight

OTA Insight empowers hoteliers to deliver smarter revenue, distribution, and marketing outcomes through its market-leading commercial platform. With live updates, 24/7 support, and highly intuitive and customizable dashboards, OTA Insight integrates with industry tools including hotel property management systems, leading RMS solutions, and data benchmarking providers. OTA Insight’s team of international experts supports more than 60,000 properties in 185 countries. Winner of the Best Rate Shopping & Market Intelligence Solution, Parity Management Software, and Business Intelligence categories in the 2021, 2022 and 2023 HotelTechAwards, OTA Insight is widely recognised as a leader in hospitality business intelligence.

Jonathan Gough
PR & Content Manager



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