Internationally-Acclaimed Japanese Soufflé Pancake Franchise Looks to Continue Impressive Start to the Year with Ongoing North American Expansion
Fluffy Fluffy, the all-day brunch café famed for its award-winning soufflé pancakes, is thrilled to announce its remarkable mid-year success and ambitious expansion plans for the remainder of 2024. The brand, which has captivated the hearts and taste buds of sweet and savory lovers, has successfully opened four new locations this year: Tustin, CA; Buford, GA; Miami, FL; and Pickering, ON, Canada, to spread happiness, one bite at a time.
With these new openings, Fluffy Fluffy has firmly established its presence in the U.S. and Canada, bringing its unique, delectable soufflé pancakes to more communities. The brand’s commitment to quality, promoting healthy lifestyle and customer experience has been key to its rapid growth and enthusiastic customer base.
Ambitious Expansion Plans for the Second Half of 2024
In the second half of 2024, Fluffy Fluffy is set to continue its expansion with new locations in New York and New Jersey. The upcoming New York locations include one in Manhattan and another in a yet-to-be-announced location. These additions align with Fluffy Fluffy’s vision to increase its footprint in major markets, including further growth in Atlanta, New York, and throughout California.
“Our journey in 2024 has been nothing short of spectacular,” said the Director of Business Development at Fluffy Fluffy, Benson Lau. “The positive response from our customers and the success of our new locations motivates us to keep pushing boundaries. We are excited to bring our signature soufflé pancakes to even more people and create memorable experiences in every community we expand to.”
Capitalizing on Social Trends
The brand’s success is further highlighted by recent viral Instagram reels and TikToks highlighting Japanese food such as soufflé pancakes. One of which has garnered 20 million views and introduced countless new fans to the joy of Fluffy Fluffy soufflé pancakes. This viral moment underscores the vast untapped market and the importance of raising brand awareness to reach potential customers who are yet to experience Fluffy Fluffy’s offerings.
Innovative App Launch Enhances Customer Experience
In addition to its physical expansion, Fluffy Fluffy has enhanced its digital presence by launching a new app in Canada called Fuwa Fuwa. This innovative app allows guests to order online, skip the line, and enjoy exclusive loyalty rewards. A similar app will also be launched in the U.S. later this year. Both apps feature a loyalty program and offer discounts on the first online order, enhancing convenience and customer satisfaction.
Commitment to Quality and Community
Founded in 2018, Fluffy Fluffy began franchising in 2020 with a mission to spread joy worldwide through soufflé pancakes. Originating in Canada, the brand offers handcrafted Japanese-style soufflé pancakes known for their soft, airy, and incredibly light texture and made with locally sourced milk and free of artificial additives. The brand’s diverse menu includes more than just soufflé pancakes, featuring innovative delights like sweet and savory croffles, burnt top cheesecake, roll cake, macarons, lattes, and specialty sodas. Fluffy Fluffy demonstrates its commitment to inclusivity by offering diverse dietary options, including halal and vegetarian-friendly menu items.
Fluffy Fluffy, known as Fuwa Fuwa in its international locations, currently has about 40 locations worldwide and more than 30 locations in development. The opening of the brand’s new Miami location marks the first step in their continued expansion into new markets throughout Florida.
For more information on Fluffy Fluffy, please visit FluffyFluffy.com.
Fluffy Fluffy, the leading and largest soufflé pancake brand, not only specializes in creating sweet experiences but also takes you on a global culinary adventure. Infusing flavors from around the world, the brand crafts unique treats that seamlessly blends new and familiar tastes. Founded in 2018, Fluffy Fluffy has achieved remarkable international success, boasting 39 locations across the UK, Canada, China, France, and the U.S. The company’s goal is to spread happiness through carefully crafted and beautifully presented desserts. Since the launch of its signature soufflé pancakes, the brand continues to introduce one-of-a-kind desserts that celebrate the diverse communities it proudly serves. The Fluffy Fluffy experience begins the moment you step into any of its locations, with an open concept kitchen where customers can engage with all their senses. The mission at Fluffy Fluffy is simple – to spread happiness, one bite at a time.
