The island’s go-to destination for delicious food and drinks, unbeatable views from an open-air deck 32 feet above the sand, and a come-as-you-are vibe is back and better than ever.
Fish Heads, the popular pool bar that attracted locals and visitors alike, has reopened at the new Fairfield Inn & Suites Pensacola Beach (fairfieldpensacolabeach.com), a collaboration between Innisfree Hotels and RREAF Holdings. The casual Fish Heads restaurant features 119 indoor and outdoor seats, plus ordering is available around the pool area. An open-air deck 32 feet above the sand offers an unobstructed view of the Gulf, while a dune walkover leads guests directly to the beach for a post-meal stroll.
Back on the menu are Fish Heads’ famous tacos, served two to an order on corn-flour tortillas with flash-fried chips and salsa. Try the customer favorite Fresh Catch fish taco, prepared grilled, blackened, or fried, or opt for Margarita Shrimp, BBQ Chicken, or Carne Asada tacos. Crowd-pleasing appetizers like Nachos, Peel-and-Eat Shrimp, and Grouper Fingers have also returned to Fish Heads’ menu. The Farm Burger has been updated with an over-easy egg and bacon jam, and a new Slaw Dog that features Fish Heads’ house-made coleslaw is sure to be a hit.
Fish Heads’ cocktails are some of the best on the beach. The Fish Heads Bucket will wow guests with its five different types of rum (mango, pineapple, banana, passion fruit, and coconut) with orange juice, pineapple juice, cranberry juice, and lime juice, all topped with grenadine and Sprite. Frozen Margaritas, Daiquiris, Piña Coladas, and Bushwackers help keep guests cool on hot summer days, not to mention signature cocktails like the 11 Mile Island and the Stress Reliever.
“When we began to build the new Fairfield Inn & Suites Pensacola Beach, we heard an outpouring of love for Fish Heads from so many in the community that we knew we had to bring it back even better than before,” said Ted Ent, President and CEO of Innisfree Hotels. “People have really missed it, both local residents and visitors, and we are very proud to make Fish Heads part of the Pensacola Beach community again.”
The reopening of Fish Heads has included hiring 20 full-time and eight part-time employees. Overseeing kitchen operations are Derrick Crandall, Director of Food and Beverage for Fairfield Inn & Suites Pensacola Beach, and Dustin Weaver, Food and Beverage Supervisor for the property. Both of the experienced culinary leaders have worked their way up from dishwasher and busboy to running and managing professional kitchens, and they are eager to show Fish Heads’ guests fun and delicious food experiences.
“Now that summer has officially commenced, guests will be able to enjoy the outstanding food and drinks at Fish Heads all while relaxing in the pool,” said Mitch Provosty, Chief Financial Officer of RREAF Holdings. “The reopening marks an exciting milestone for the season, and we’re looking forward to providing best-in-class service. We also hired additional staff members to oversee and run the restaurant, bringing economic opportunities to local residents.”
Fish Heads, located at 16 Via de Luna Dr., is open daily from 10:30 a.m. to 9 p.m. and welcomes walk-ins. For more information, visit fishheadspensacolabeach.com or call 850-934-3300. Guests are encouraged to share their Fish Heads experiences on social media with the hashtag #IMAFISHHEAD.
For more than three decades, Innisfree Hotels has expertly developed and managed dozens of hotels in partnership with many of the world’s most-recognized hospitality brands. Today, the company owns or manages more than 24 hotel properties – about 3,500 rooms – and employs approximately 2,000 people. Innisfrree is the largest beachfront hotel owner-operator on the Gulf Coast. As a triple-bottom-line company, Innisfree measures success not only in profits but also through its impact on people and the planet. Innisfree, which has about $800 million of assets under management and $180 million in annual hotel revenue, was named one of Hotel Business’ top management companies and top owners & developers in 2022. For more information, visit innisfreehotels.com.
RREAF Holdings LLC (“RREAF”) is a privately held, vertically integrated commercial real estate company based in Dallas, Texas with roots that go back 37 years in the industry. RREAF focuses its portfolio of commercial real estate projects and development under five main divisions catering primarily to middle America with its programmatic value-add multifamily acquisitions, opportunistic hospitality and resort acquisitions, core ground-up development, large and highly amenitized master planned developments, acquisition / re-development of RV Resort Communities, Student Housing, and its ground-up extended stay hospitality development division.
RREAF and its subsidiary companies employ over 450 people directly and many thousand indirectly, mostly across the Sun Belt region, handling a wide range of commercial real estate investment matters, including in-house underwriting, due diligence, capital markets, acquisition, asset management, property management, construction management, project development, accounting and legal support. RREAF, along with its debt and equity partners, has built a diversified portfolio in its core competencies in excess of $4.5 billion in assets, across 15 states, under management. Winner of the 2021 and 2022 Multifamily Operator of the Year Award and selected as an Optigo 2022 and 2023 Select Sponsor, RREAF values the impact that it has on local communities. RREAF’s mission is to enhance the lives of its investors, partners, residents and guests by providing outstanding service, excellence and expertise with integrity, vision, values and purpose. For more information, please visit www.rreaf.com.