Home Foodservice Dickey’s debuts virtual chicken concept

Dickey’s debuts virtual chicken concept

Dickey’s Restaurant Brands is bringing the Nashville heat with its latest virtual brand — Trailer Birds Hot Chicken. Available for pickup or delivery, Trailer Birds offers bold, crispy, Nashville hot chicken with cooked-to-order levels of zero to hella hot sauce, according to a company press release.

With Hot Tenders, Hot Chicken Sandwiches, specialty tater tots and hand-cut fry options, Trailer Birds has you covered when the hot chicken craving hits, Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, said in the release.

“If you break a sweat, then our Trailer Birds Hot Chicken mission has been fulfilled,” she said. “We’re thrilled to begin another journey of offering one-of-a-kind items through our fourth virtual brand. If you’ve got a hankering for delicious, spicy chicken, tasty tater tots and crispy hand-cut fries without all the chicken puns, Trailer Birds is the place for you. Our cooked-to-order tenders let every guest dial in their personalized hot-chicken level of heat. We can’t wait for our Dickey’s fans to try our hottest offerings yet!”

Trailer Birds offers combos for its Hot Tenders and Hot Chicken Sandwiches that come with an entrée, dipping sauce, side and, of course, a Big Yellow Cup. For sides, guests may choose from crispy hand-cut fries or tater tots with the option of seasoned, Cajun or hot, tots, mac and cheese, coleslaw or Texas toast. Trailer birds also offers Nashville Hot hand-cut fries or tots loaded with hot chicken and drizzled with jalapeño cheese and ranch. Dessert includes a chocolate chunk cookie, pecan pie slice or blonde brownie.

Dickey’s Barbecue Restaurants was founded in 1941 by Travis Dickey and now has 600 locations. Dickey’s other virtual concept includes Big Deal Burger and Wing Boss.

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