Home Hospitality Beyond Green Joins 1% for the Planet to Give Back to Environmental...

Beyond Green Joins 1% for the Planet to Give Back to Environmental Causes

New York, New YorkBeyond Green, a global portfolio of planet Earth’s most sustainable hotels, resorts, and lodges, has joined 1% for the Planet, committing to donate 1% of the brand’s annual sales to support non-profit organizations focused on environmental issues.

Founded to accelerate smart environmental giving and prevent greenwashing, 1% for the Planet’s environmental partners are vetted organizations working toward a wide array of solutions, from climate justice and urban infrastructure to gender equality; indigenous land rights to supply chain sustainability; conservation policy to environmental education, and beyond, with more than 6,500 partners in 111 different countries, every member can find and support the causes that matter most to them. These partners are categorized into four impact areas; Rights to Nature; Conservation and Restoration; Resilient Communities; and Just Economies.

Since its official launch in April 2021, Beyond Green has established an esteemed reputation among travelers and the wider travel community for its holistic approach to sustainable tourism. Travelers are becoming increasingly savvy when it comes to sustainability, demanding more transparency from the companies they support, thus by partnering with 1% for the Planet, guests can further maximize the positive impact of their Beyond Green bookings.

Following our launch, we have sought to connect Beyond Green with likeminded brands for considered partnerships that align with our overall purpose. By working with 1% for the Planet, we are excited to further fulfil our commitment to supporting environmental causes. Lindsey Ueberroth, CEO of Preferred Travel Group

Currently, only 3% of total philanthropy goes to the environment and only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members are doing vital work to increase giving and support on-the-ground action. We’re excited to welcome Beyond Green to our global movement. Kate Williams, CEO of 1% for the Planet

Driven by an unwavering belief that to travel with purpose is to travel well, Beyond Green represents sustainability leadership in action and impact, with a mission ​and purpose of transforming the global travel and tourism industry, where sustainability is the rule and not the exception. ​Centered on three core values – Nature, Culture, and Community – Beyond Green’s global members go beyond being eco-conscious to also embrace fundamental principles such as fair wages, gender equality, and the safeguarding and celebrating of cultural heritage.

By contributing 1% of their annual sales, thousands of 1% for the Planet’s members have raised millions in funding to support environmental partners around the globe, with over $530 million having been certified to date.

For more information, visit StayBeyondGreen.com and onepercentfortheplanet.org.

About 1% for the Planet

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given millions to environmental partners. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future.

Look for our logo to purchase for the planet, learn more, and join at onepercentfortheplanet.org.

About Preferred Travel Group

Owned and operated by the Ueberroth Family, Preferred Travel Group is the parent company of Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting, and Beyond Green Travel, representing more than 1,100 hotels, resorts, and residences across 80 countries, in addition to a global portfolio of destination marketing organizations and tourist boards. With more than 250 seasoned travel professionals situated across 20 countries, the company connects independent hotels, hospitality companies, and destinations to key markets worldwide through strategic branding, sales, integrated marketing, revenue management, distribution services, and other consultancy services. Fueled by its brand promise, Believe in Travel, the company and its hotel and travel brands champion an unwavering belief in the transformative power of travel and its ability to enrich lives, inspire a greater respect for the Earth, and expand hearts and minds to other cultures and ways of living. 

For more information visit PreferredTravelGroup.com.

Source link