Home Restaurant A Campfire Classic: Wetzel’s Pretzels Introduces S’mores Bitz for a Limited Time

A Campfire Classic: Wetzel’s Pretzels Introduces S’mores Bitz for a Limited Time

Nation’s iconic snacking leader to offer limited time treat nationwide beginning Oct. 23

A Campfire Classic: Wetzel's Pretzels Introduces S'mores Bitz for a Limited TimeWetzel’s Pretzels is channeling the cozy crackle of a beloved campfire dessert to bring fans their most indulgent and delicious limited-time menu addition yet with their new S’mores Bitz.

The brand’s iconic pillowy, buttery pretzel bitz are drizzled with world-famous Ghirardelli chocolate sauce and then topped with mini marshmallows, a sprinkling of chocolate chips and lightly dusted with graham cracker crumbles to unite the warm, savory flavor of freshly baked pretzels with the sweetness of the namesake that always leaves you wanting S’more.

“Building on the success of our wildly popular Choco Churro Bitz, we are eager to share our latest and greatest Ghirardelli-inspired pretzel creation with fans,” said Wetzel’s Pretzels Chief Operating Officer Vincent Montanelli. “Cooler weather means sweeter treats and after scores of fans wrote in sharing their love for our delectable S’mores Bitz from our Twisted by Wetzel’s locations, we knew we had another winner on our hands.”

Available from October 23 through January 14 at participating locations nationwide, Wetzel’s S’mores Bitz start at $8.99 and serve as the perfect handheld treat whether you’re out shopping or treating yourself to some cozy holiday spirit.

Wetzel’s Rewards members can score $1 off their first purchase of the S’mores Bitz by using code SMORES in the Wetzel’s mobile app from October 30 – November 5th.

For more information on Wetzel’s Pretzels, visit wetzels.com.

Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouthwatering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 370 bakeries, including premier locations like Disney Springs at Walt Disney World Resort, Downtown Disney District at Disneyland Resort and Universal CityWalk, continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named to Franchise Business Review’s 2023 Top Food Franchises and Entrepreneur’s Top 50 Franchise Companies Doing the Most to Champion Diversity lists. Kim Freer was recently recognized by Entrepreneur as a Top 50 Franchise CMO Gamechanger and named to Fast Casual’s 2023 Women in the Lead list. Wetzel’s recently debuted a wildly popular new streetside concept, Twisted by Wetzel’s, which provides a twist on the iconic brand with an innovative menu and engaging store design.


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