BERLIN – Making money in a hotel is about more than just selling rooms, but not every hotel has food-and-beverage outlets, expansive meeting space or retail outlets to contribute ancillary revenue.
Speakers at the International Hotel Investment Forum shared tips for growing the top line, reminding hoteliers that generating additional non-rooms revenue isn’t reserved exclusively for high-end, full-service properties with lots of space to activate.
You’ve got to really sweat the asset, with lean operating models and tech,
said Arlett Hoff, director of hotel development at Zurich-based SV Hotels, referring to the opportunities that smaller, select-service hotels have to generate additional revenue. SV operates 19 hotels in Switzerland and Germany, including its own brand.
Hoff and others shared some takeaways on how to maximize revenue generation from even the most basic of hotels.
