Get inspired for Ramadan and Eid al-Fitr with these successful email campaigns
Ramadan is a special time for Muslims, with over 2 billion people worldwide joining in the celebration. It’s about coming together with loved ones, enjoying those daily Iftar gatherings, and wrapping it all up with the joyous festivities of Eid al Fitr.
For hoteliers, exciting opportunities are on the horizon. Indonesia, boasting the world’s largest Muslim population, is poised to welcome a significant influx of travelers during Ramadan. Forecasts predict a surge of up to 198 million travelers in total, marking a 6% increase from the previous year. Additionally, UAE residents are expected to have a generous 6-day holiday for Eid al Fitr this year. If you’re yet to finalize your Ramadan and Eid al-Fitr email promotions, fear not — we’re here to guide you through the process and get you started on the right track.
Take a look at these 4 Ramadan and Eid al-Fitr campaign examples from Revinate Marketing customers to get your creative juices flowing.
- Subject line: 🌙 Unlock Ramadan Joy: Enjoy 30% Off Group Bookings for Iftar!
- Segments: All reachable guests
- Open rate: 16%
- Revenue: $2,560
Why do we love this campaign?
Who wouldn’t be tempted by an Iftar buffet, especially with a juicy 30% discount?
Millennium Plaza Downtown Hotel, UAE offers fasting guests with a sweet deal for the whole month of Ramadan. The property urged guests to lock in their reservations before February 15th, 2024, for groups of up to 30 people to snag this offer. The timeframe also gives the hotel plenty of time to gear up for Ramadan, which begins on March 10th, 2024 this year.
- Subject line: Celebrate Ramadan with Our Group Iftar Packages
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Segments:
- Local guests within the UAE with specific cities as filters.
- Audience: office administration and management
- Open rate: 23.4%
- Room nights: 35
- Revenue: $ 4,260
Why do we love this campaign?
Targeting locals is always a good idea. Oftentimes, they’re looking for fun nearby activities. During Ramadan, this is important as people look for great venues to break their fast with family, friends, or colleagues. With this offer, guests can host Iftar for larger groups and enjoy local cuisine. The early-bird rate promotes urgency and exclusivity for guests.
$4,260 was generated from this campaign alone, a job well done!
- Subject line: Ramadan Exclusive Stay Package.
- Segments: Available email address excluding future stays
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Open rate:
14.4% - Room nights: 150
- Revenue: $ 22,636
Why do we love this campaign?
What is better than an Iftar offer? An Iftar offer, a Suhoor package, and an all-inclusive room! The Gulf Hotel Bahrain thought of everything.
This simple, yet effective campaign by the Gulf Hotel Bahrain invites guests to book their stay with a special rate, and they have two options to choose from. The campaign also shows a sneak-peak of how the room and restaurant looks, which is helpful for guests to visualize their stay.
The result is outstanding with 150 room nights generated from this campaign.
- Subject line: [Guest Name], Celebrate Eid al-Fitr at Al Raha Beach Hotel
- Segments: All reachable guests
- Open rate: 31%
Why do we love this campaign?
Eid al-Fitr is a major celebration at the end of Ramadan. Al Raha Beach Hotel invited their guests to enjoy the day with a delicious brunch at their stunning property. Guests traveling with their kids can have fun and benefit from childcare with the property’s kids club.
Al Raha Beach Hotel excelled at promoting services within their property. Use this example to take time to think about what your property offers and how you can tailor those amenities to fit the season. Do you have a bakery in your hotel that can offer delicious and well-crafted hampers? Or something simple like a Suhoor wake-up service? This is the time to dive deeper with your campaigns, so you can exceed guest expectations.
Ramadan and Eid al-Fitr email campaigns can be easy
We hope that these Ramadan and Eid al-Fitr campaigns inspire you to craft your own. Remember, focus on your campaign goals and stay authentic to your brand — creating email campaigns should not be complicated.
View more campaign examples from Revinate Marketing customers on our “Inspirations” page.
About Revinate
Revinate empowers hoteliers to directly connect with their guests.
Our Guest Data Platform and communication solutions unlock revenue for hoteliers and put them in control of the full guest experience — initial research, booking, check-in, throughout the stay, and even after check out — all via the communication channels that guests prefer, whether it’s voice, text, email, or web.
More than 12,000 hotels globally bank on Revinate to drive direct revenue and deliver delightful guest experiences.
Ask us how we do it. Visit our website to get a demo.
Sanjana Chappalli
VP of Brand Marketing and Communications
Revinate, Inc.
